Friday, July 20, 2007
Shopping Cart Product Pictures
The most obvious advantage a physical retail store, or brick and mortar business, has over an ecommerce store is product experience. In a store, shoppers can see, feel, touch, maybe even taste or smell the products they are interested in. What does this tell us about the world of virtual shopping? Buyers want to know what they are getting. That is why product images are so vital to any ecommerce establishment. These pictures are the only experience a shopper will have before the product arrives at their door.
Each product should ideally have more than one picture for examination by customers. Whether this includes an action view and a display view, or a front view and side view. The images need to be clear and of high resolution. Customers are guaranteed to harbor distrust for a site that has blurry pictures. The clearer the view, the better comfortable shoppers feel about particular products. Granted, this has little to do with the actual quality of the product, but customers need to be assured. If you do not already own high quality pictures of your products, it is worth the cost of a good product display photography to create some nice images.
Your shopping cart software should be equipped for enlarging or magnifying product photos. The magnification function is very effective in helping the customer feel like they can really inspect the item thoroughly. This is especially desirable if you are selling electronics, jewelry, or other extremely detail oriented products. It is important to use high-resolution photos with product magnification because a lack of resolution in the photo will prevent a nice clear magnification, thus rendering the function useless.
The 360 degree product rotation is the closet a customer will be to touching the item with their own hands. This allows the customer to view the product as it rotates a complete turn seamlessly, or the camera rotates a complete turn around the product. This is becoming extremely popular in the world real estate. A 360 degree view can really give a customer a feel for the size, shape, and look of a room. Cars and cell phones were among the first products to have 360 degree virtual displays for online sales.
How many pictures are too many for product displays! You can never have to many pictures or angles of a product. Not only do pictures help clench a sale, they spark real interest. Visual browsing is not just for brick and mortar stores, it continues to play a huge role in online retail sales. Pictures are the biggest secret to online product sales, from catching shoppers' attention to assuring them of quality. Great images make all the difference.
About the Author: Matt Foster is the President of ArteWorks SEO and founder of PrimeCart, fully search engine optimized shopping cart software. For more information about shopping cart or ecommerce software visit www.PrimeCart.com.
Each product should ideally have more than one picture for examination by customers. Whether this includes an action view and a display view, or a front view and side view. The images need to be clear and of high resolution. Customers are guaranteed to harbor distrust for a site that has blurry pictures. The clearer the view, the better comfortable shoppers feel about particular products. Granted, this has little to do with the actual quality of the product, but customers need to be assured. If you do not already own high quality pictures of your products, it is worth the cost of a good product display photography to create some nice images.
Your shopping cart software should be equipped for enlarging or magnifying product photos. The magnification function is very effective in helping the customer feel like they can really inspect the item thoroughly. This is especially desirable if you are selling electronics, jewelry, or other extremely detail oriented products. It is important to use high-resolution photos with product magnification because a lack of resolution in the photo will prevent a nice clear magnification, thus rendering the function useless.
The 360 degree product rotation is the closet a customer will be to touching the item with their own hands. This allows the customer to view the product as it rotates a complete turn seamlessly, or the camera rotates a complete turn around the product. This is becoming extremely popular in the world real estate. A 360 degree view can really give a customer a feel for the size, shape, and look of a room. Cars and cell phones were among the first products to have 360 degree virtual displays for online sales.
How many pictures are too many for product displays! You can never have to many pictures or angles of a product. Not only do pictures help clench a sale, they spark real interest. Visual browsing is not just for brick and mortar stores, it continues to play a huge role in online retail sales. Pictures are the biggest secret to online product sales, from catching shoppers' attention to assuring them of quality. Great images make all the difference.
About the Author: Matt Foster is the President of ArteWorks SEO and founder of PrimeCart, fully search engine optimized shopping cart software. For more information about shopping cart or ecommerce software visit www.PrimeCart.com.
Labels: shoping cart software
